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Published on 

September 11, 2025

The Biggest Struggle for Sales Leaders? It's Not Just Time—It's Trust.

By 

Tektonic AI

In high-growth sales orgs, time is short. Context is scattered. And reps are expected to walk into every meeting as if they’ve been preparing all week.

Let’s be honest—they haven’t.

From the Front Lines: What Sales Leaders Are Really Facing

Tektonic CEO Nic Surpatanu and CPO Paul Bryan have had hundreds of conversations with sales leaders, and the themes are consistent:

“I talk to sales leaders who want more than just product facts,” Nic explains. “They want to know how they’re positioned competitively. They want dynamic battle cards. They want a clear picture of the customer’s history. But they rarely get that—at least not without chasing it down themselves.”

Paul adds, “The biggest struggle we hear is that reps are juggling too much. They’re moving from call to call, short on time, overwhelmed with information, and still expected to be hyper-relevant.”

Why This Hits Home for Nic as a CEO

Before building PrepMe, Nic experienced this problem from the other side—as the buyer.

“I’d be on calls with sales reps who clearly hadn’t done their homework. They didn’t know what my company did. They didn’t know what we cared about,” he says. “And when that happens, you immediately start to lose trust.”

That experience made it clear: a generic script doesn’t cut it anymore.

Buyers want conversations. Not confusion.

The Fix: Real-Time, AI-Powered Meeting Briefs

That’s where PrepMe comes in.

It doesn’t just give you notes. It gives you context you can trust:

This is the tool Nic wishes every rep who pitched him had.

And now, it’s the one Tektonic’s customers rely on to win.

Want to prep like the pros?

Get early access to PrepMe—built for real sales leaders, real conversations, and real wins.
👉 Sign up for free today

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